JOB DESCRIPTION
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Job title: Senior Individual Giving & Campaigns Manager (Mat cover) |
Salary: £50,898 to £56,554 per annum |
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Hours: Full-time |
Based at: Hybrid working – 1-2 days a week in London Bridge Office |
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Reports to: Head of Public Fundraising |
Contract: Interim Mat cover October 1st 2026 – October 31st 2027 |
About YoungMinds:
YoungMinds is leading the movement to make sure every young person gets the mental health support they need, when they need it, no matter what. Hundreds of thousands of young people are struggling with their mental health, but too many are being told to wait, struggling to cope and hitting a crisis point before they get help. But things can get better. And we’re leading the movement for change.
We provide young people with the tools to look after their mental health. We empower adults to be the best support they can be to the young people in their lives. And we give young people the space and confidence to get their voices heard and change the world we live in.
Together, we can create a world where no young person feels alone with their mental health.
About the team:
The Public Fundraising team’s core purpose is to generate mainly unrestricted income primarily through marketing and engagement of mass supporters either directly or through our corporate partners. The team is responsible for developing and delivering our flagship Hello Yellow campaign which last year saw over 9000 schools, community groups and organisations take part in fundraising, generating vital funds and awareness of our work.
The team will also work closely with our Partnerships team, to support corporate partners with products and initiatives that drive engagement and income from their customers and staff with a particular focus on our nationwide partnership with M&S. Alongside Hello Yellow, the team will manage a number of exciting campaigns and initiatives to drive income through challenge events and community giving initiatives.
The Public Fundraising Team along with the Philanthropy & Partnerships team, are part of the Income Generation directorate whose core objective is to generate a sustainable income pipeline to support the work of YoungMinds now and in the future.
Both teams report to the Director of Income Generation.
Purpose of the role:
As Senior Individual Giving & Campaigns Manager you will be responsible for leading your team to raise income generated through flagship mass market fundraising activity and individual giving activity. You will lead the team to test new mass fundraising activities to market, as well as leading on Project Management for key annual campaign activities, such as #HelloYellow.
You will also be responsible for developing and leading the strategy to grow regular and individual giving throughout the year, beyond Hello Yellow and other major campaigns. This strategy should be:
- Data-led: informed by supporter insight, fundraising performance, and clear evidence of what drives income and engagement.
- Efficient and scalable: supported by appropriate software platforms and automation to improve processes and make best use of team capacity.
- Agile and responsive: regularly reviewed and adapted in response to results, learning, and changing supporter behaviour.
You will also work closely with the Senior Fundraising & Engagement manager in the Public Fundraising Team to spot opportunities to grow our regular and individual giving donor base and maximise income across the whole of Public Fundraising.
This role requires a highly motivated, target-orientated fundraiser to develop and lead an ambitious growth strategy. You’ll have a good understanding of donor acquisition, engagement and stewardship. You’ll be driven by growth KPIs with a focus in improving ROI, growing average donation values and increasing regular giving while ensuring supporters receive an outstanding experience and feel proud of their continued contribution.
This role is vital in implementing our vision to create a step change in YoungMinds’ fundraising. Engaging all supporters as part of YoungMinds’ movement, where effective fundraising builds relationships and becomes an essential part of achieving our charitable objectives, not just funding them. The voice of young people will be at the heart of everything your team delivers.
Key relationships:
As the Senior Individual Giving & Campaigns Manager, you will work collaboratively with the rest of the Public Fundraising team to deliver fundraising campaigns and activities across multiple audiences. You will also work closely with colleagues in the Philanthropy & Partnerships team.
Beyond these, you will work collaboratively with peers and senior leadership colleagues across YoungMinds, with key relationships externally with current and prospective supporters and donors, agencies, suppliers, and voluntary sector partners.
Key responsibilities and duties:
- Fundraising
- Provide leadership and direct management and supervision of line reports with the objective of developing an empowered, resourceful and motivated team unified behind a shared ambition.
- Lead the team to opportunity spot and identify new ways to engage new and existing audiences with fundraising and individual giving campaigns, to fund our ambitious strategy and bring new supporters on the YoungMinds movement for change.
- Set, monitor and report on KPIs, targets and budgets in line with YoungMinds operating cycles and to meet partnerships requirements.
- Oversee the team’s creation of supporter journeys and plans to build the loyalty of existing supporters and encourage them to continue donating.
- Lead the team to adopt an innovation and creative process when developing new fundraising activities utilising audience insights, input from relevant colleagues market research and external stakeholders as appropriate.
- Ensure that campaign and fundraising messages are centred around YoungMinds case for support, cause-led and will build meaningful relationships with supporters so that understand the impact of their donations
- Project manage the end-to-end delivery of fundraising campaigns/activities, and over-see the team’s project management and delivery of mass fundraising and individual giving activities.
- Manage relationships with agencies and external suppliers to deliver fundraising campaigns
- Work with the Senior Partnerships Manager to maximise opportunities to reach new audiences through our corporate partnerships and leverage their brands where appropriate. See our corporate partnerships as an additional channel for our fundraising campaigns.
- Work with the Senior Fundraising & Engagement Manager to develop creative execution of our fundraising campaigns in schools and other community groups.
- Ensure data from all activity is captured, monitored and reported to drive future learning and measure success using the organisation’s CRM system as appropriate.
- Champion fundraising within the organisation to ensure that the skills and expertise of all YoungMinds staff are utilised to drive fundraising growth.
- Conduct sector research to assess how YoungMinds’ fundraising and services fit in the wider youth or mental health sector.
- Keep up to date with and ensure your team adhere to compliance and regulation requirements of UK fundraising and voluntary sector, acting with integrity and respect. Ensure that supporter data is tracked, collected, stored and used compliantly in line with GDPR.
- General: like all YoungMinds employees, you will also be expected to:
- Work in accordance with the organisation’s vision, mission and values (see below) and all policies and procedures.
- Champion the voice of young people and the value of their lived experience to deliver change, actively seeking to increase their involvement in the YoungMinds and your team’s work.
- Support a culture of care for staff, volunteers and the young people we work with, including appropriate responsibility for Safeguarding.
- Form effective working relationships with all staff members, volunteers, child mental health agencies and relevant external organisations.
- Contribute to the culture of YoungMinds by joining in our events and activities and supporting our fundraising.
- Understand and actively seek to evolve your team’s use of technology to improve our effectiveness.
- Ensure a privacy-led approach to data, ensuring individual and team requirements for responsible management of data.
- Prepare for and attend supervision and appraisal meetings with your line manager.
- Embed anti-oppressive and anti-racist practices in your day-to-day work.
- Contribute to cross-functional project teams as required, compatible with the nature and grade of this post
- Other duties that may from time to time be necessary, compatible with the nature and grade of this post.
- You may very occasionally need to travel and work flexible hours (i.e. evenings and weekends). YoungMinds offers TOIL where appropriate.
Our Values
PERSON SPECIFICATION
Job Title: Individual Giving & Campaigns Manager
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CRITERIA |
To be assessed at application |
To be assessed at interview |
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EXPERIENCE |
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Experience of leading mass market fundraising and/or individual giving activities that yield increased numbers of supporters/customers and increase income. |
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Experience of developing and leading on the testing of new supporter/customer development products to market |
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Experience of managing multiple operational and campaign plans, meeting deadlines and targets |
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Experience of leading a team and supporting staff to meet their objectives, improve their performance and develop their skills. |
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Experience of overseeing multi-layered supporter / customer acquisition and retention campaigns |
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Experience in budgetary management, setting meaningful KPIs, targets and objectives to drive fundraising performance |
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ABILITES & SKILLS |
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Strong ability to design and implement strategies within a mass participation context and share your strategic vision |
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Ability to build trusting and effective relationships in a fast-paced environment as well as being able to influence and engage with senior stakeholders both at YoungMinds and at our partners. |
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Good verbal and written communication abilities to share business cases and engage stakeholders at all levels. |
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Ability to analyse quantitative and qualitative donor and transaction data to provide insight for more effective fundraising |
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Ability to multi-task and hold multiple programmes of work in your line of sight |
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Ability to motivate, enthuse and coach a team to feel empowered yet supported |
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Ability to maintain confidentiality and appropriate boundaries at all times |
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Ability to engage confidently and appropriately with young people in a way that contributes to a safe and protective environment, in line with YoungMinds' safeguarding policy. |
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Ability to work flexibly, creatively, using your resourcefulness to problem solve and find solutions. |
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KNOWLEDGE/UNDERSTANDING |
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Understanding of fundraising compliance in in the UK and best practice requirements including knowledge of GDPR and Code of Fundraising Practice. |
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Demonstrates a strong understanding of YoungMinds' AJEDI principles (anti-racism, justice, equity, diversity, and inclusion) and integrates them into their work. |
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Understands the value of seeking and using feedback from managers, peers and colleagues to reflect on practice, strengthen performance and support continuous improvement. |
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Knowledge of and empathy with the Mission, Values, and Aims of YoungMinds |
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YoungMinds is committed to anti discriminatory policies and practices, and it is essential that the post holder is willing and able to make a positive contribution to the promotion and implementation of YoungMinds' Equality & Diversity Policy. YoungMinds is committed to safeguarding and promoting the welfare of children and young people and expects all staff and volunteers to share this commitment. |