Brain Research UK – Communications and Digital Manager
Reporting to: Head of Fundraising
Contract: 4 days per week (28 hours) – open to 4 full days or 5 shorter days
Salary: c.£40,000 FTE
Location: Hybrid – minimum 1 day per week in London office (Holborn)
Line reports: None
Dear Applicant,
The opportunity
Are you a communications professional who believes that powerful narratives can change lives? Do you want to use your digital and content skills to communicate the human impact of neurological research and help deliver our vision of a world where everyone with a neurological condition lives better, longer?
Working within a small, dedicated and talented team, you will play a central role in shaping how Brain Research UK tells its story. You will lead the development of high-quality, impact-led content that brings research and lived experience together, helping supporters see the difference their support makes and inspiring them to donate, fundraise and advocate for our work.
The focus of the role is twofold:
- Building supporter loyalty, helping supporters to feel like they are enabling cutting-edge neurological research
- Increasing public engagement and understanding, driving consideration and support for Brain Research UK.
We have an engaged supporter base of approximately 26,000 individuals, including cash donors, regular givers, event and community supporters, patients, and a wider non-donor audience. Our primary channels include our website, email, Facebook and Instagram.
We are seeking to reinvigorate our communications approach, maximise digital engagement, and use our channels not only to promote fundraising opportunities but also to actively engage with supporters and the wider public.
Fundraising underpins everything we do, enabling vital research to support the one in six people affected by a neurological condition.
Why join us?
We are looking for someone who is ready for a challenge that can really make a difference.
We are a small organisation with big ambition and impact. This role is central to accelerating our fundraising and communications activity and supporting the charity’s growth.
You will use your storytelling skills to connect scientific research with the people it helps, ensuring supporters understand and feel the impact of their support. If you are looking for your next career step in a role where your work truly matters, this could be the perfect opportunity.
We are in the final year of our current strategy (2023–2026) and preparing to launch an ambitious new strategy for 2027–2030, designed to drive growth. Following successful fundraising pilots, we are scaling up activity and investing in communications to support this expansion.
You will join a lean, focused team with a strong fundraising culture, quick decision-making, and a positive, collaborative working environment. The role reports to the Head of Fundraising, currently covered by an experienced interim, with active support from the CEO.
As CEO, I champion fundraising and communications and ensure supporters feel valued, recognised, and connected to our work.
This is an exciting opportunity to grow your career while helping to transform lives through brain research. I look forward to hearing from you.
To apply, please submit your CV and a cover letter (maximum one page) outlining why you want to work for Brain Research UK and why you are suited to the role. Please include a brief example of a story, campaign or piece of content you are particularly proud of, and why.
Email fundraising@brainresearchuk.org.uk by XXXXXXXXXX.
Caroline Blakely
CEO
Job purpose
The role’s primary focus is to find, shape and share powerful stories that demonstrate the human impact of our work and motivate people to support Brain Research UK. You will build on an established foundation, working closely with the Head of Fundraising, CEO and colleagues across the organisation, with real scope to innovate and drive impact.
Key responsibilities
Digital communications & storytelling
- Lead all digital communications, including website, social media and online campaigns.
- Act as content manager for the website, overseeing written, visual and video updates.
- Develop and maintain a compelling library of supporter stories (written, film and imagery), ensuring appropriate permissions and coverage across key research areas: brain tumours, acquired brain injury, and headache and facial pain.
- Work with colleagues to source, craft and share stories that demonstrate impact and inspire support.
- Collaborate with our Research Manager to translate funded research into clear, engaging stories that show how science changes lives
Fundraising support & engagement
- Work closely with the fundraising team to optimise digital communications and deliver segmented, tailored content based on supporter interests.
- Inspire audiences to donate or fundraise through engaging, high-quality content.
- Engage with and respond to our online community in a timely, supportive and professional manner.
Planning, performance & collaboration
- Develop and deliver a planned schedule of communications activity across all channels.
- Ensure consistent use of brand, tone and values in line with brand guidelines.
- Track and analyse digital performance using tools such as Google Analytics and income reports, using insight to continuously improve effectiveness.
- Report on how communications activity drives engagement, enquiries, donations and pledges.
- Manage relationships with third-party agencies where required, including briefing, objectives and evaluation.
- Coordinate corporate communications such as the annual review and impact report.
Other duties
- Build strong knowledge of Brain Research UK’s work and confidently communicate our impact.
- Use the CRM system (Donorfy) effectively.
- Support wider fundraising and charitable activities as required.
- Undertake other duties appropriate to the role.
Person specification
Experience
Essential:
- At least five years’ experience in communications, including experience within a charity or similar-sized organisation.
- Demonstrable experience of leading on storytelling, narrative development or content creation that has driven engagement or fundraising outcomes
- Experience planning and delivering social media content using a structured schedule.
- Experience developing e-communications to build loyalty and engagement.
- Experience managing website content.
- Understanding of online community management and supporter engagement.
Skills
Essential:
- Ability to identify the emotional heart of a story and shape it appropriately for different audiences and channels.
- Confidence using analytics tools to measure and report digital performance.
- Excellent interpersonal skills and ability to build positive relationships with diverse audiences.
- Emotional intelligence and sensitivity when engaging with people affected by medical conditions.
- Understanding of how to use video and film across digital channels.
- Strong organisational and time-management skills, with the ability to prioritise and meet deadlines.
- High attention to detail and accuracy.
- IT proficiency in Microsoft Word, Excel, Outlook and PowerPoint.
Knowledge
- Knowledge of fundraising and communications trends.
- Familiarity with CMS platforms, social media channels (e.g. Instagram, Facebook, TikTok) and e-marketing tools (e.g. Mailchimp, DotDigital).
- Understanding of the charity sector.
Vision, mission and values
Our vision
A world where everyone with a neurological condition lives better, longer.
Our purpose
To fund essential research to discover causes, develop new treatments and improve the lives of those affected by neurological conditions.
Our promise
We will improve lives by funding essential research and accelerating its progress, while encouraging collaboration, knowledge sharing and future talent within the brain research community.
Our values
- Unity – We are stronger when we work together.
- Humanity – We connect research to its human impact by sharing real-life stories and making science accessible.
- Positive energy – Active, courageous and resolute, we are determined to accelerate progress in brain research.
Our values shape our culture and guide our decisions every day. We are forward-thinking and collaborative.
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