KEECH HOSPICE - JOB DESCRIPTION
Individual Giving Manager
Reporting to: |
Head of Personal Giving |
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Accountable to:
Responsible for: |
Associate Director – Supporter Engagement
One direct report
Responsible for team target Accountable for budget of £1.2M plus (gross) |
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Key Stakeholders: |
Executive Director Innovation, Digital and Engagement Senior Leadership Team Fundraising Team Marketing & Communications Team Quality, Governance & Data Team |
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Job Purpose:
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Responsible for creating, developing and implementing strategies to acquire, retain, and engage individual donors through various activities, such as regular giving and appeals and through a large variety of channels, with a clear focus on digital and automation. Manage lotteries and raffles and lead the development and execution of innovative digital and automated strategies to enhance donor experience. Drive the growth of individual giving through digital channels, leveraging automation tools to optimise fundraising efforts and donor experiences to meet ambitious targets
Responsible for building, cultivating and maintaining strong relationships with individual supporters, ensuring excellent stewardship and donor care, working closely with the Marketing & Comms Team to deliver income and engagement growth. Work collaboratively across teams to drive a test and learn approach, ensuring our supporter data is optimised and all systems are capitalised to meet the charity’s needs.
Responsible for digital fundraising, including a demonstrable understanding of digital strategies to achieve £M plus income streams, to develop and deliver successful integrated online campaigns, social media fundraising, and email marketing. Interpreting data to inform decision-making and improve campaign performance.
Lead multiple projects simultaneously, ensuring timely delivery and alignment with strategic goals: planning, executing, and analysing these activities to ensure compliance and maximising ambitious growth.
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Specific Duties:
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Leadership, Strategy Development and Implementation:
Digital Fundraising:
Data Analysis and Reporting:
Donor Acquisition and Retention:
Collaboration and coordination:
Innovation and Continuous Improvement:
Compliance, Administrative and Project Management:
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Duties in common with other members of staff: |
To adhere to the Infection Control Policies and Procedures set by the charity and the Care Quality Commission |
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Training and Education |
To be responsible for liaison with your line manager regarding your own development needs |
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Health and Safety |
To adhere to Fire and Health and Safety regulations and maintain a safe working environment at all times |
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Policies and Procedures |
To take responsibility for being up to date with current policies and procedures and to adhere to these |
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Equal Opportunities |
To treat everyone with whom you have contact through your work with equal dignity and respect regardless of race, colour, gender, sexual orientation, marital status, creed, religion, disability, age, or any other factor that could be used in a discriminatory manner |
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The above job description is not an exhaustive list of all the duties of the post holder. It will be reviewed in conjunction with the post holder.
PERSON SPECIFICATION – Individual Giving Manager
Attributes |
Essential Requirement |
Desirable Requirement |
Assessment |
Qualification Education Knowledge |
Qualifications in English and Maths at Grade 5 or above (or equivalent)
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Professional certification in fundraising, such as the Certificate in Fundraising from the Chartered Institute of Fundraising (CIOF)
Additional certifications in digital marketing or project management. |
CV |
Experience |
Substantial time in a similar role within the charity sector, with a clear focus on digital fundraising and automation.
Excellent written and verbal communication skills to engage & inspire.
Understanding of supporter/customer engagement strategies and how data and automation can optimise acquisition campaigns and retention.
Experience in donor segmentation and personalised marketing.
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Proven experience in managing large-scale fundraising appeals or campaigns.
Demonstrated ability to build and maintain relationships with individual donors
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CV, Interview, references, test |
Skills & Competencies |
Project management skills, including the ability to manage multiple campaigns simultaneously.
Ability to fully manage budgets and financial reporting.
High-level of proficiency in CRM systems and marketing automation tools.
Strong understanding of the charity sector and fundraising regulations and best practice in the UK ensuring compliance in fundraising projects.
Analytical mindset with a focus on improving performance and achieving measurable outcomes. |
Proficiency in using data to inform fundraising strategies and improve donor engagement through digital automation.
Experience with digital fundraising tools and platforms.
Familiarity with data visualization tools.
Creative thinking and innovation in fundraising approaches. |
CV, Interview, references, test |
Personal Attributes
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Creative with an ability to build, develop and grow innovative fundraising ideas and campaigns
Excellent problem-solving skills, proactive and self-motivated
Detail orientated with excellent attention to detail to ensure accuracy and integrity. |
Passionate about the charity's mission and values.
Adaptable and open to continuous learning and improvement |
Interview |
Our Values:
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We are committed and innovative We deliver better outcomes by working together We take care of each other
We can be trusted and respected for our professionalism.
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Interview |