Marketing Officer

Department: Communications and Development

Hours: This role is available full-time, 35 hours per week, Monday – Friday.

Salary: £ 25,000 – 28,000

Location:         

All Into Film staff work in a hybrid working pattern, combining home working with attendance at their local and national offices as required, along with some travel across the UK, as appropriate to the role.

Reports to:      Marketing Coordinator

Direct Reports:      None

About Into Film

Into Film is the UK’s leading charity for film in education and the community. We provide screen industry careers information and advice, support young filmmakers, and bring the power of moving image storytelling into classroom teaching.

We also run the annual Into Film Festival which enables more than 400,000 pupils to visit the cinema for free, and the Into Film Awards - the UK’s leading showcase for young filmmaking talent.

The core Into Film programme is free for UK state schools, colleges and other youth settings, thanks to support from the BFI, awarding National Lottery good cause funding, and through other key funders including Cinema First and Northern Ireland Screen.

Our vision – Film enriches the life of every child and young person.

Our mission – To inspire and support young people to learn, and to realise their creative, cultural and career aspirations, through film and the moving image.

We also offer a range of staff benefits.

Role Summary

The Marketing Officer role plays an integral part in the Marketing team, supporting the Marketing Coordinator to plan, execute, track and evaluate campaigns that promote the Into Film programme. The Marketing Officer has responsibility for delivery of our marketing email communications.

Main Responsibilities:

• Marketing of Into Film email communications – management and scheduling of all email communications to Into Film database and external audiences, management of email communication’s calendar, management of Email Service Provider (Salesforce Marketing Cloud), maintaining integrity of email contact list, and writing copy, building, segmenting and sending emails.

• Support Marketing Coordinator on planning, copywriting and coordination of the marketing of Into Film campaigns across paid, organic and earned media.

• Take the lead on delivery and evaluation of specific marketing campaigns across the Into Film offer, when requested across the academic year.

• CRM reporting, including setting up dashboards, creating effective reports and working closely with Product & Technology team to ensure CRM is being used to its full potential. Ensure work is driven towards meeting targets and achieves effective ROI.

• Ongoing analysis of email reporting and performance to inform future marketing and communications strategies and plans.

• Responsible for rolling out best email practice across the organisation, supporting and training other colleagues on email and the Email Service Provider.

• Ensure all emails are on brand; both look and feel and tone of voice.

• Ensure all email campaigns adhere to GDPR consent and data capture regulations.

• Work with colleagues in national teams (England, Scotland, Wales and Northern Ireland), and other departments to plan and execute regional email campaigns.

• Work with the Marketing Coordinator to implement, monitor and develop Into Film automated e-communications journeys to enhance both marketing and customer service experiences for our audiences.

• Manage any printed marketing materials such as leaflets, pull up banners, booklets to ensure they are on brand and produced in an environmentally friendly way.

General Responsibilities:

• Commitment to quality internally and in all dealings with Into Film’s stakeholders including teachers, children and young people, industry partners, funders, supporters, parents and carers, and members of the public.
• Commitment and active participation in helping Into Film live its EEDI values and ethos through everything it does.
• Contribute to long term planning to ensure growth in line with demand and resources.
• Contribute to the regular monitoring and evaluation of Into Film’s work.

Person Specification:

Essential:

• Experience of managing email campaigns for a variety of audiences, including drafting content, Email Service Provider (ESP) management (ideally Salesforce Marketing Cloud), A/B testing and performance analysis.

• A good understanding of email data (open rate, click through rate, click through open rate etc.) and how to analyse it in order to inform on-going activity.

• Experience of using a range of analytics tools to help monitor, optimise and evaluate campaign performance including Google Analytics, CRM’s and ESPs.

• Experience of using Customer Relationship Management systems (ideally Salesforce) to segment audiences, create campaigns, target audiences and report on activity.

• Experience of managing marketing and communications campaigns across owned, paid and earned channels.

• Management of campaigns and implementing tracking, undertaking evaluation based on performance of KPIs.

• Experience of copywriting and producing content for a range of channels and audiences.

Desirable:

• A good understanding of the education market and how teachers can use film (and the arts more broadly) to meet their teaching and learning objectives.

• Familiarity with the Microsoft Office 365.

• A love and knowledge of film.

All employees regularly working with children and member data are required to undertake and maintain enhanced DBS clearance (and/or Access NI check or Disclosure Scotland check, depending on working location), acquired at Into Film’s expense; employment is dependent upon this.

Media & Stories Officer

Job type: Full time, Permanent
Hours: Full time. 35 hours plus 5 hours paid lunch per week – 2 days in the office (Tuesday and Thursdays)
Salary: £35,247 pro rata
Location: Devonshire Square London

Managed by the Head of Media and Digital

Do you believe that a good education, a decent job and a safe place to live are what everyone in our society deserves? And that for those who end up in prison, it should be the start of new chance, not a road to nowhere?

These are Nacro’s core beliefs and its why we strive to help as many people as we can through practical and emotional support to give people somewhere to live, skills, a job and connections as well as someone to turn to when life gets tough. And it’s why we use our expertise to influence and campaign to achieve our vision of a society which really does give everyone a chance to succeed.

The role:

This is an exciting opportunity to join Nacro as a Media & Stories Officer to help us drive our media reach and impact.

You will join a proactive creative team focused on finding new ways to create change for the people we support with a day-to-day management responsibility of the press office.

You will bring experience of working in a press office and will be a creative and strategic thinker, understanding how to use communications to create long-term impact.

You will be part of our media, marketing and digital functions and will drive a step change in our communications, telling powerful and engaging stories to increase support for Nacro’s influencing objectives and our services. Ensuring that the voices and experiences of the people Nacro supports are at the forefront of our communications.

The ideal candidate will have:

• Experience of working in a busy press office.
• The ability to work with competing deadlines.
• Good understanding of the media landscape
• Excellent verbal and written communication skills, including writing for different contexts and audiences.
• Creative thinking
• Skills in building positive relationships

PART 1: ROLE SPECIFICATION

MAIN PURPOSE OF JOB

The Media & Stories Officer role is responsible for delivering media coverage to increase the profile of Nacro services and policy work.

KEY RESPONSIBILITIES

• Deliver media coverage which support’s Nacro’s strategic aims through high quality proactive and reactive media engagement.
• Support with the creation, development and implementation of an organisational media strategy
• Support with managing media crisis situations
• Support with developing a strategy to raise awareness of Nacro’s media spokespeople through social media, our website and other engagement channels.
• Gather service user experiences and stories to create compelling media pitches.
• Generate proactive ideas for creative media campaigns and coverage to support Nacro’s influencing priorities.
• Develop productive relationships with journalists to become trusted and go-to organisation.
• Work closely with colleagues in the External Engagement team to deliver an integrated communications approach.
• Develop the functioning and processes of the Nacro media team to ensure a slick, responsive and agile media function

PART 2: PERSON SPECIFICATION

ESSENTIAL SKILLS, KNOWLEDGE AND EXPERIENCE

• Experience of working in a busy press office
• Excellent verbal and written communication skills, including writing for different contexts and audiences

• Skilled at building positive relationships with colleagues and journalists

DESIRABLE SKILLS, KNOWLEDGE AND EXPERIENCE

• Experience of working on integrated campaigns
• Experience working for a charity or third sector press office
• Knowledge of the education, justice or housing sectors

Events & Marketing Manager

Job Description – Events & Marketing Manager

Reporting to – Head of External Affairs

Location – London

Hours – 35 Hours Per Week

Salary – £39400 - £41400

Main Purpose of this Role

The Events Manager will be responsible for delivering all FareShare events, ensuring alignment with organisational goals and delivering maximum impact. This includes fundraising and high-donor events, joint partner events, internal staff events, and political stakeholder engagements. The post-holder will be pivotal in enhancing FareShare’s profile, strengthening stakeholder relationships, and showcasing the organisation’s mission and impact. Additionally, the role will involve stewarding relationships with celebrity supporters and ambassadors, particularly where they intersect with FareShare events.

About FareShare

FareShare is the UK’s leading charity fighting hunger and tackling food waste. By redistributing surplus food to frontline charities, we harness the power of food to change lives and strengthen communities.

Our work tackles hunger, but we don’t just feed people. We ensure good food reaches those who need it most, helping people thrive while reducing food waste and protecting the planet.

FareShare’s Vision

FareShare’s vision is a sustainable food system where no good food goes to waste. By redistributing surplus food to those who need it most, we strengthen communities and reduce food waste, a significant driver of the UK’s greenhouse gas emissions.

Our values of passion, ambition, respect, collaboration, and focus guide everything we do. We are committed to creating a positive social impact and enhancing environmental sustainability through our work.

Key Responsibilities

Event Planning and Delivery

• Plan, manage, and execute a diverse portfolio of events, including high-profile fundraising galas, joint events with partners, internal team events, and political stakeholder engagements.
• Lead on all logistical aspects of event delivery, including venue selection, supplier coordination, guest management, and on-the-day execution.
• Create detailed project plans for each event, ensuring deadlines and resources are allocated effectively.
• Develop tailored event concepts and themes that align with FareShare’s mission and objectives.
• Coordinate celebrity involvement in events, managing appearances, briefings, and communications to enhance event visibility and impact.

Stakeholder Engagement

• Collaborate with internal teams, including fundraising, marketing, and external affairs, to ensure events meet organisational objectives.
• Engage with key stakeholders such as corporate partners, donors, and political representatives to deliver impactful and memorable events.
• Act as the primary point of contact for partners involved in events, ensuring strong communication and relationship management.
• Build and maintain positive relationships with celebrity ambassadors and their representatives, facilitating their meaningful engagement in FareShare’s events and broader mission.

Marketing and Promotion

• Develop and oversee marketing campaigns to promote events, ensuring maximum visibility and engagement from target audiences.
• Create high-quality promotional materials, including invitations, programs, and post-event reports.
• Work closely with External Affairs teams to amplify event success across social media and other channels.
• Collaborate on integrating celebrity participation into marketing and promotional strategies for events.

Budget Management

• Develop and manage event budgets, ensuring value for money and financial efficiency.
• Track expenditures and provide regular updates to the Head of External Affairs.
• Seek opportunities for cost-saving without compromising on quality.

Evaluation and Reporting

• Evaluate the success of events against objectives using metrics such as attendance, feedback, and ROI.
• Prepare post-event reports and share key insights with relevant teams to inform future planning.

Innovation and Development

• Stay informed about trends and best practices in event management to continuously improve FareShare’s events.
• Propose innovative ideas to enhance the impact and engagement of events.
• Explore and recommend enhanced celebrity or influencer engagement opportunities to support event objectives.

Person Specification

Essential Experience & Skills

• Proven experience planning, organising, and delivering high-quality events, including corporate engagements, fundraising galas, and political stakeholder events.
• Strong project management skills, with the ability to manage multiple events simultaneously.
• Experience working with various stakeholders, including corporate partners, donors, and internal teams.
• Experience liaising with celebrities or high-profile ambassadors, coordinating their involvement in events and marketing activities.
• Demonstrated success in delivering fundraising events that have raised significant funds, ideally in the five to six-figure range.
• Excellent communication skills, both written and verbal, with the ability to create compelling event materials and liaise with stakeholders effectively.
• Demonstrable experience managing event budgets and ensuring cost efficiency.
• Proficiency in event management software, project management tools, and digital platforms for virtual or hybrid events.
• Understanding of legal and ethical issues related to fundraising and event management.

Desirable Experience & Skills

• Familiarity with the charity or not-for-profit sector.
• Experience delivering virtual or hybrid events.
• Knowledge of FareShare’s mission and values.
• A degree or professional qualification in event management, marketing, or a related field.
• Experience leading community fundraising initiatives and engaging with local businesses and supporters.
• Proficiency in digital and social media marketing to promote events and engage with audiences.
• Experience managing team members and volunteers involved in event planning and execution.

Personal Attributes

• Highly organised with exceptional attention to detail.
• Creative thinker with the ability to develop engaging event concepts.
• Collaborative team player with a proactive and adaptable approach.
• Passion for social impact and FareShare’s mission to fight hunger and reduce food waste.
• A commitment to innovation and continuous improvement.