POSITION: Individual Giving Manager (Acquisition)
REPORTS TO: Head of Individual Giving and Legacy
DURATION OF CONTRACT: Permanent
HOURS: Full time – 35 hours per week (part time – 4 days considered)
LOCATION: Hybrid (min 2 days pw in Head Office in Cheam, Surrey)
ROLE PURPOSE
We support current, former and retired civil servants when they face tough times. From mental
health struggles and financial assistance to relationship issues, getting through grief, and coping
with disability, we’re here to help people stay strong, whatever life brings. Inspiring and growing
new support and sustainable income is vital to achieving this goal and ensuring the sustainability
of our services.
Our supporters are the lifeblood of the Charity, most being current or former civil servants
themselves. It’s thanks to their support that we can continue to be there when those who have
provided vital services to the public need us most. To do this we need to increase awareness and
income generation, inspiring new supporters to give to us regularly.
Working alongside colleagues across the Charity, the Individual Giving Manager for Acquisition
will play a key role in driving growth in new supporters and income, innovating, developing and
delivering products and campaigns that inspire our audiences and underpinning the Charity’s
work through growing our sustainable income.
KEY ROLE AND RESPONSIBILITIES
Key Objectives
• Supported by the Head of Individual Giving and Legacy, and working with your team, you
will drive the development and implementation of a multi-channel acquisition strategy.
This will drive lead generation and acquisition of new supporters, growing the charity’s
base of supporters, planning, testing and refining approaches to build a scalable
programme which delivers volume whilst maximising long-term ROI.
• Identify opportunities to engage key audiences at moments that matter, such as
inductions, promotions, training and development programmes, transfers, secondments
and retirements, working in collaboration with colleagues and in partnership with external
stakeholders to design and implement new approaches.
• Work with colleagues at the Charity, Civil Service and payroll fundraising agencies to
improve the ease of giving.
• Work with the appointed agency to develop a regular giving proposition that delivers a
strong sense of community across our supporters and the Civil Service; valuing those who
function as custodians of the nation and each other.
• Work with colleagues across teams to diversify our product portfolio including across
methods of giving, building on the success of our lottery product.
Key Responsibilities
• Work with organisational processes and develop strong project governance to launch
supporter acquisition activities across our product range, including but not limited to;
Direct Mail, email, telemarketing, social & digital activity and events.
• Manage the Supporter Acquisition budget, ensuring income and expenditure budgets and
forecasts are achieved with any critical variances being reported promptly.
• Working with the Supporter Engagement team develop and implement a cross-channel
programme of regular impact stewardship for new donors designed to engage, retain and
inspire future support, with a focus on our payroll and direct debit donors.
• Work with the Supporter Engagement team to implement key cross-sell opportunities to
our current donors through insight-driven customer journeys.
• Manage and grow the Charity’s payroll giving programme and represent the Charity as
needed in key sector forums on payroll giving.
• Manage the Donor Acquisition Officer to continue to expand our lottery programme as
well as introduce new methods of engagement.
• Support and collaborate with colleagues across the fundraising team to maximise
opportunities and performance. This will include opportunities such as campaign
moments across the year.
• Work with fundraising, insight and finance colleagues to continually measure, evaluate,
report on and evolve our approach to ensure we deliver an acquisition programme that
can scale.
• Work with the Head of Individual Giving and Legacy to explore how we grow our key
audiences for individual giving, including engagement of former and retired civil servants.
• Manage input into the continuous development of the Charity’s fundraising, marketing
and communications messaging.
• Collaborate with internal stakeholders to ensure coordination with support teams and
governance.
• Maintain key external agency relationships.
• Produce regular reports on the progress of the Supporter Acquisition strategy as required.
• To support a high-performance culture that embraces innovation, insight, testing
evaluating and improvement.
ORGANISATIONAL RESPONSIBILITIES
• Demonstrate the organisational values in your ways of working.
• Working flexibly, prioritising workload and working effectively as part of a team.
• Adhere to relevant legislation, best practice, policies and processes including, but not
limited to charity law, the fundraising regulator, GDPR and professional codes and
standards.
SKILLS, PERSONAL ATTRIBUTES, EXPERIENCE
• Demonstrable experience of developing and delivering successful donor acquisition
programmes across a range of marketing channels.
• Understanding of digital platforms and how to maximise them for the benefits of
fundraising and supporter engagement.
• Understanding of fundraising performance metrics and KPIs, with experience of
interpreting campaign analysis and supporter insight to drive continuous improvement.
• Understanding and experience of payroll giving and working with with Professional
Fundraising Organisations and Payroll Giving Agencies.
• Understanding of audience segmentation and its application for campaign targeting.
• Experience of creating and delivering an effective case for support for potential donors,
with demonstrable results.
• Experience drafting and presenting strategic reports for senior stakeholders, with
evidence and supporting materials for effective decision-making.
• Experience of managing, coaching and supporting a team in a fast-moving environment.
• Ability to drive success and inspire others to ensure targets and standards are met.
• Knowledge of your responsibilities under the Code of Fundraising Practice, DMA Code and
relevant fundraising, direct marketing and data protection legislation.
• Understanding of workplace or industry-related charities, and the combination of unique
challenges and opportunities they pose for regular giving (desirable).
• Excellent communication and interpersonal skills.
• Organised, self-sufficient and self-motivated.
• Ability to prioritise and multi-task whilst working to tight deadlines
• Strong analytical skills.
• Collaborative in attitude, flexible in approach, and able to work with colleagues across the
Charity & Civil Service departments as required.
• Good IT skills, including use of Microsoft Excel, Word, Teams, and PowerPoint.
This job description is not intended to be exhaustive, and the role holder may be asked to carry out other
duties commensurate with the role.