Job Description

Location(s)    

AdviceUK, Suite 610, 150 Minories, London, EC3N 1LS

Home-based with attendance in the office or at meetings as required

Job Title:       Digital Communications Officer

Status:       Full-time, permanent

Reporting to:       Marketing and Communications Manager

Responsible for: -    n/a

Pay scale:    20-22 (35 hours per week); Starting salary £27,365pa + RW

Working hours:   35 hours per week within normal operating hours. (Normal operating hours are 8.00am - 6.30pm, Monday – Friday.) Lunch & other breaks are unpaid.

Special conditions:   Some evening and weekend work may be required for which time off in lieu (TOIL) will be granted. Some travel will be required which may entail some overnight stays.

JOB PURPOSE 

The Digital Communications Officer is responsible for developing and delivering dynamic digital content to inform, engage, and motivate diverse audiences, helping to raise awareness of our organisation and the support we offer the advice sector. The role will ensure a consistent voice across social media, websites, and email communications to enhance visibility, strengthen member and stakeholder engagement, and market our benefits, products and services to customers, members and potential new members. They will also collaborate with colleagues to communicate our members experiences, stories and impact while upholding our brand at all times.

KEY TASKS AND RESPONSIBILITIES 

1. Membership & Services Digital Communications

1.1 Content Creation & Storytelling

• Develop compelling, mission-driven digital content that supports growth of AdviceUK membership, promotes member benefits and inspires retention of existing members.
• Deliver campaigns and workstreams that promote uptake of our products & services.
• Collaborate with our Policy, Programmes and Media team to support advocacy campaigns, such as #AdviceSaves.
• Create engaging, inclusive, accessible and WCAG compliant content tailored to a diverse audience.
• Filming, photographing, creating, and scheduling organic and paid digital media content.
• Interview members, stakeholders, customers, partners and colleagues to create, source and share impactful human-centred stories.
• Tailor messaging for different audiences (e.g., members, customers, volunteers, trustees, policymakers).
• Maintain stakeholder lists for content contributions.

1.2 Social Media Engagement

• Take lead responsibility for implementing AdviceUK’s social media strategy to grow awareness of AdviceUK and its work and to increase two-way engagement.
• Develop creative social media campaigns that support recruitment and retention of members and take-up of products and services.
• Lead day-to-day activity across AdviceUK's social media platforms (LinkedIn, Facebook, Instagram, X and YouTube).
• Use tools like Hootsuite to schedule posts, monitor engagement and contribute to content planning.
• Respond to comments/messages in line with brand guidelines. Build relationships with our followers into a community that shares views, ideas and promotes AdviceUK and its work. Do so working closely with the Marketing and Communications Officer.
• Monitor social media platforms and conversations through social listening; identify opportunities for storytelling and member engagement.

1.3 Websites

• Maintain regular updates to the AdviceUK suite of websites using WordPress.
• Work with others to continuously improve our websites so they are user-friendly, featuring intuitive navigation and a clean, attractive design. Collaborate with web designers or developers to implement design changes and improvements. Conduct usability testing to gather feedback and make necessary adjustments.
• Create and maintain resources such as; news posts, articles, case studies, infographics, images, vlogs and blogs for our websites.
• Ensure pages are SEO optimised to drive organic traffic.
• Analyse and optimise website performance, providing regular reports to the Marketing & Communications Manager to inform strategy.
• Manage annual website reviews and implement changes.
• Support the delivery and tracking of AdviceUK’s annual communications plan across target audiences.

1.4 Email Communications

• Support the Marketing and Communications Officer to design and and draft member and supporter updates, newsletters, and ad hoc email communications using tools like Bee Pro and Marketing Cloud Account Engagement.
• Use A/B testing and platform insights to continuously improve campaign performance.
• Track email campaign performance and refine strategies based on data.

1.5 Brand and Identity

• Promote AdviceUK’s brand and the work of its members through the development and delivery of the annual communications plan.
• Ensure consistent application of AdviceUK’s brand by developing resources and providing guidance to staff, members, and partners.

1.6 Systems and Co-ordination

• Support the Marketing and Communications Manager to establish and maintain systems and processes that encourage coordinated communications activities across AdviceUK.
• Follow agreed systems and processes for delivering communications using automation where appropriate, and suggest improvements when identified.

1.7 General Marketing Support

• Actively contribute to general marketing and communications work as required.
• Identify, propose and implement process improvements to enhance marketing effectiveness; including staying up-to-date with the latest trends, innovations and practices in web design and digital communications.

2. Events

• Support AdviceUK’s attendance at conferences and events, coordinating with suppliers and relevant members to ensure impactful presence.
• Assist in the delivery of AdviceUK’s conferences, forums, and member events—both online and face-to-face.

3. Data and Evidence

• Provide analysis and reporting to support decision-making and demonstrate performance against KPIs.
• Ensure accurate, timely data entry and collaborate with colleagues to maintain data quality.
• Conduct market research and gather member/customer feedback to inform future marketing strategies.
• Use web and social media analytics (Hootsuite, Google Analytics, Meta Business Suite, and Marketing Cloud Account Engagement email reports) and other tools to demonstrate impact of digital marketing; building learning into continuously improving this impact. Regularly share insights with management.

4. General Responsibilities

• Communicate AdviceUK’s vision, mission, and objectives clearly to all stakeholders.
• Uphold and demonstrate AdviceUK’s values and behaviours in all work.
• Build and maintain positive relationships with staff, trustees, members, partners, and suppliers.
• With manager support, deliver personal objectives and participate in relevant development and training.
• Maintain an informed understanding of members and the wider advice sector through internal reports, data, social media, and event attendance.
• With line manager agreement, allocate time to speak with members and visit their services.
• Adhere to all AdviceUK policies and procedures.
• Carry out any reasonable duties compatible with the role as assigned by your manager.

Person Specification 

Digital Communications Officer

Set out below is the experience, knowledge, values and behaviours we are seeking in the successful candidate. When applying you will need to show how you meet these criteria by providing relevant evidence or examples from education & training, paid or unpaid work experience and other personal experiences. How each criterion is marked and at what stage is set out below.  

A = By Application      I = By Interview      P = By Test or Presentation

  Updated July 2025