Job Description

Charity People is delighted to be partnering with Animal Free Research UK to recruit the organisation’s first full time Media and PR Manager. 

About Animal Free Research UK
Animal Free Research UK is a UK charity working to replace the use of animals in medical research. It funds and supports pioneering, human‑relevant science such as advanced lab models, data science and other non‑animal research methods that aim to deliver better treatments for diseases faster.
Alongside its grant‑making work, the organisation actively champions and accelerates the transition to animal‑free research by collaborating with scientists, building centres of excellence, and promoting innovation across the life sciences sector.
It also undertakes advocacy, campaigning and policy work; influencing government and public debate to drive legislative and systemic change towards ending animal testing in the UK.
An amazing organisation doing so much incredible work, Animal Free Research UK combines research funding, sector leadership and public affairs activity to create a future where medical research is both effective for humans and free from animal use.

Media and PR Manager
Contract: Permanent, full time position
Salary: £45,000 per annum
Location: Animal Free Research UK is a fully remote organisation, and this is therefore a predominantly home based role.  The postholder will be required to travel within the UK around 10 to 12 times per year for team get togethers or events and meetings.  Travel will be paid by the organisation when required
Closing date for applications: 9am on Friday 26^th June
Interviews:  first round interviews will be held on the 7^th and 8^th July, with second round planned for 14^th July

About the role
This is a truly exciting opportunity for a talented media and PR professional to really be creative in a brand new role for an organisation which has made some fantastic inroads into the influencer and media spaces over the past 18 months.  
Building on a solid foundation you will be responsible for elevating the organisation’s public profile and driving engagement with core media and influencer audiences at a pivotal moment for the organisation.
Delivering influencer and media work that supports across celebrity engagement and fundraising, public affairs advocacy, as well as the organisation’s new Centre for Human Specific Research, yours will be a core role within the team.

Key responsibilities within the role will be as follows:

• Develop and implement integrated PR campaigns that support the charity’s public affairs work, the Centre for Human Specific Research, and wider initiatives
• Create persuasive PR materials, including press releases, op-eds, spokespeople briefings, comment pieces, and digital content
• Identify newsworthy stories related to campaign milestones, scientific breakthroughs, policy announcements, and funded research
• Maintain and grow relationships with journalists, broadcasters, sector media, influencers, and celebrity supporters to secure sustained, high-quality coverage
• Draft, place, and pitch press releases, letters to editors, feature articles, and broadcast opportunities aligned with brand guidelines and with appropriate organisational sign-off.
• Act as first point of contact for media enquiries, managing proactive and reactive press activity
• Track media coverage, sentiment, and reach, using analytics to refine strategy and maximise impact.
• Build on the charity’s success with celebrity supporters and social media campaigns to increase visibility, engagement, and fundraising impact
• Develop and launch a Celebrity Ambassador Scheme, identifying, onboarding, and supporting high-profile advocates
• Plan and deliver PR events, photo opportunities, digital campaigns, and celebrity-led activations that amplify awareness, engagement, and fundraising outcomes
• Collaborate closely with the digital team to align PR campaigns with social media strategy, amplifying reach through Facebook, Instagram, LinkedIn, and other platforms
• Track and report on the impact of social media and celebrity-led initiatives, using insights to optimise campaigns and inform future strategy
• Support crisis and risk communications planning, ensuring consistent, credible responses on sensitive or complex issues.
• Monitor, evaluate and regularly report on the effectiveness of PR output for senior colleagues, identifying recommendations for continual improvement
• Contribute to ongoing reviews and evaluation of whether Animal Free Research UK is reaching the right audiences and is achieving its communications goals Measure

We’d love to hear from individuals with the following core skills and experience:

• Educated to degree level or equivalent through experience
• PR and/or media trained with a professional qualification or equivalent through experience
• Demonstrable success in securing high-impact media coverage in national, broadcast, and digital media
• Proven experience building and maintaining relationships with journalists, influencers, and high-profile supporters
• Strong copywriting and editing skills tailored to diverse audiences
• Experience managing a media desk, including proactive and reactive work
• Ability to interpret complex scientific or policy content and communicate it clearly and compellingly
• Influential communicator with strong interpersonal skills, confidence in public engagement and stakeholder management
• Familiarity with media monitoring and CRM tools
• Deep commitment to animal protection, scientific integrity, and the strategic goals of Animal Free Research UK
• Strategic thinker who can act tactically, manage multiple priorities, and work under tight deadlines
• Flexible and resilient approach to work, with willingness to travel and work out-of-hours as needed

If you’re interested in hearing more about this opportunity, please send your CV to Alice at Charity People in the first instance. Alice can be reached at alice@charitypeople.co.uk. 

Charity People is a forward thinking, inclusive organisation that actively and deliberately promotes equity, diversity and inclusion. We know organisations thrive when inclusion is at the forefront. We evidence our commitment by matching charity needs with the skills and experience of candidates irrespective of background e.g. age, disability (including hidden disabilities), gender, gender identity or gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, or sexual orientation. We do this because we believe that greater diversity leads to greater results for the charities we work with.