Job Description

Charity People is delighted to be partnering with the deaf health charity SignHealth to recruit for a Marketing and Communications Manager.  

A key role within the organisation, the postholder will work closely with the Associate Director of Engagement and other department managers, to plan and lead SignHealth’s marketing and external communication strategies and campaigns.

This role is broad in scope and will include media relations, digital marketing, brand awareness and public communications that are audience led.

About SignHealth

SignHealth is the UK's leading deaf health charity, working towards a future where deaf people experience no barriers to good health and wellbeing.

For 40 years, it has combined frontline services, advocacy and campaigning to challenge the inequalities that deaf people face and to create lasting systemic change.  

From specialist mental health support and domestic abuse services to social care, advocacy and health information in British Sign Language, SignHealth delivers vital services while influencing policy and practice across the sector.

As one of the UK's largest employers of deaf people, SignHealth focuses lived experience at the heart of its work, creating an inclusive, values-led culture where colleagues can make a meaningful impact every day.

Marketing and Communications Manager

Contract: interim two year contract, full time 37 hours per week, or part-time four days per week

Salary: £44,248 to £47,408

Location: Role will be mainly remote with occasional travel for relevant meetings throughout the year, this will be approximately four to five meetings a year. 

Closing date for applications: 9am on Monday 30^th November

Interviews: Interviews will be held remotely with first round held on Monday 7^th December, and second round on Monday 14^th December

Through creative storytelling and strategic marketing, you will support SignHealth’s income generation by inspiring supporters, commissioners and funders as well as strengthening the organisation’s connections with the deaf community.

This role will lead activities across the marketing funnel to attract key audiences, build their interest and inspire them to take action. This includes supporting the creation of connections and leads who can then be passed to SignHealth’s business development team.

You will develop multichannel marketing and communications plans, ensure engaging content, and use data to optimise marketing activities to achieve key metrics and targets.

Core responsibilities within your role will be to:

• Lead the development and delivery of SignHealth's marketing and communications strategy, ensuring it supports organisational priorities, audience engagement and income growth.
• Lead and inspire a high-performing team, directly managing the Communications Officer, while fostering a collaborative and inclusive culture.
• Plan and deliver integrated marketing campaigns across digital, social, email and offline channels, ensuring activity is effective, accessible and on budget.
• Identify opportunities to strengthen SignHealth's profile, grow supporter engagement and increase income through audience-led marketing.
• Act as guardian of the organisation's brand, ensuring consistency across all communications, campaigns and stakeholder engagement.
• Lead the development of compelling content and storytelling that brings SignHealth's work, impact and ambitions to life.
• Ensure all communications and marketing materials are accessible and available in both British Sign Language (BSL) and English.
• Oversee the charity's digital presence, including the website, email marketing and key digital channels, ensuring content remains engaging, accurate and optimised.
• Use audience insight, data and performance metrics to evaluate impact, inform decision-making and continuously improve marketing activity.
• Drive innovation in digital marketing, helping the organisation respond to emerging trends, technologies and AI-enabled opportunities.
• Build strong relationships across the organisation, providing strategic marketing expertise and supporting colleagues to deliver impactful communications and fundraising activity.
• Commission and manage external agencies and suppliers to deliver high-quality creative and marketing outputs.

Key experience and skills we’re looking for is as follows:

• Proven experience developing and delivering audience-led marketing strategies that drive engagement, income and organisational impact.
• A strong track record of leading, developing and evolving brands, ensuring consistency, relevance and reach across multiple channels.
• Experience managing, coaching or developing others, with a collaborative and empowering leadership style.
• Strong digital marketing expertise, including the planning and delivery of both paid and organic campaigns.
• Experience managing and optimising websites, using insight and performance data to improve user experience and results.
• Excellent communication and stakeholder management skills, with the ability to build credibility and influence across a range of audiences.
• Strong writing and storytelling skills, with an eye for compelling content and effective design.
• Experience using audience insight, data and analytics to evaluate performance and inform decision-making.
• Excellent organisational and project management skills, with the ability to manage competing priorities in a fast-paced environment.
• Experience managing agencies, suppliers or external partners to deliver high-quality marketing and communications activity.
• Confidence presenting ideas, recommendations and impact to a range of internal and external stakeholders.
• A relevant marketing qualification, degree, or equivalent professional experience.

You'll be joining the organisation with a strong foundation in strategic marketing and communications. Experience of working with deaf communities, an understanding of deaf culture, and British Sign Language (BSL) skills (native or up to Level 2) would be particularly valuable.

We would also welcome experience of project leadership, supporting budget management, and the flexibility to travel and occasionally work outside standard office hours when required.

If you’re interested in hearing more about this opportunity, please send your CV to Alice at Charity People in the first instance. Alice can be reached at alice@charitypeople.co.uk.

We want you to have every opportunity to demonstrate your skills, ability, and potential; please contact us if you require any assistance or adjustment so we can help make the application process work for you.

Charity People is a forward thinking, inclusive organisation that actively and deliberately promotes equity, diversity and inclusion. We know organisations thrive when inclusion is at the forefront. We evidence our commitment by matching charity needs with the skills and experience of candidates irrespective of background e.g. age, disability (including hidden disabilities), gender, gender identity or gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, or sexual orientation. We do this because we believe that greater diversity leads to greater results for the charities we work with.  

We want to encourage applicants with a diverse range of backgrounds to apply. In particular, those with lived experience of racial inequity, disability, or poverty.